
DENSO / Automotive OEM Programmes
Strategic commercial development and positioning across major automotive OEM programmes in North America and Europe.
The answer rarely sits inside one function. Bull Gemini connects commercial, organisational and technology perspectives to the economics of the whole business.

Strategic commercial development and positioning across major automotive OEM programmes in North America and Europe.

Turnaround, restructuring and performance improvement supporting strategic repositioning and sale.

Transformation across sales, profitability, inventory, operating systems and product development before acquisition by VTech.

Commercial strategy, business development, strategic partnerships and technology positioning during a period culminating in a strategic IBM transaction.

Growth over two years after building the sales strategy and system, followed by preparation for a successful exit.

Growth strategy, management development and commercial execution over five years.
Figures relate to selected prior executive, Board, advisory and transformation work. Outcomes depend on the circumstances, decisions and execution of each business.


Nearly three decades transforming businesses. CEO, Advisor and Technology Innovator. Public keynote and TEDx speaker, with prior work contributing to more than $1.7 billion in value created or recovered.

Economic psychologist and behavioral economist with two decades in finance and CEO experience. Combines behavioural diagnosis with financial analysis.

Senior developer connecting technology, data, cloud and AI to commercial advantage and practical execution.
Tell us what should be performing better and what is at stake if the gap continues.